What is Internal Link Building? 

Internal linking is one of the best ways to improve search rankings of your website. Internal  links interconnect the webpages in a website. It connects one page of a website to a different page of the same meme website. The source and the target domains are the same. Internal linking distributes ranking power and the page authority throughout the website defining the hierarchy of the website. It also improves user experience by providing seamless website navigation. One main advantage of internal linking is that it strengthens the search optimization value of the website. Internal linking provides a clear path and well knit pages and posts for the users to stay longer. For content marketing, strategic internal linking is a powerful tactic to increase search engine optimization. Let us look at ways to improve internal linking.

Tips To Improve Internal Link Building 

A good content marketing strategy can create a lot of links. For this you need to have lots of content in lots of internal web pages. Without webpages you cannot create links. They both coexist. Creating lots of web pages with valuable content will increase the possibility of internal link building. You really do not have to worry if it goes complex with multiple layers of pages. Internal linking does not have to be structured or organizational. You just have to take care that the content is keyword rich. Find all the appropriate keywords and create a lot of quality content related to your business. 

Have the theme of the content as anchor text of the internal links rather than images. Image links are fine but it should not be the main source and even if you give image links it should be properly alt tagged. The alt tag should describe the image in great detail. Link deep within the structure of the website. The Homepage and Contact Us are two things most people over use. But it is absolutely not required. Internal linking should focus on the user. So, it will add more information and value to their search. This will provide more value to the website and the user. 

Take Care of The Minute Things 

Effective internal linking will improve user engagement on the website. When visitors come across informative links that match their search, they are most likely to click the links. Keep the links relevant to the content. Linking for the sake of linking might not work. There should be a strong connection between both the pages. Following internal links is one of the best SEO strategies. You must not use a nofollow, but the link value should flow freely from all internal pages. You must keep things fluid and free. There should be a reasonable amount of linked web pages. Some say it can be 100 or may be more than that. There is no sure shot  number here. You must only see that there is enough content for the user to browse and get engaged.

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